CommScope, Inc. Specialist, Marketing in Hickory, North Carolina
Everyone communicates. It’s the essence of the human experience. How we communicate is evolving. Technology is reshaping the way we live, learn and thrive. The epicenter of this transformation is the network—our passion. Our experts are rethinking the purpose, role and usage of networks to help our customers increase bandwidth, expand capacity, enhance efficiency, speed deployment and simplify migration. From remote cell sites to massive sports arenas, from busy airports to state-of-the-art data centers— we provide the essential expertise and vital infrastructure your business needs to succeed. The world’s most advanced networks rely on CommScope connectivity.
As the Regional Marketing Specialist, at our Hickory, NC or Claremont, NC location, you will be responsible for implementing demand generation marketing campaigns and activities that are aligned to CommScope business and sales objectives for the NAR enterprise market.
Duties & Responsibilities
Work closely with to ensure alignment with business, sales and marketing goals.
Work closely with Sales and Regional Marketing Manager on the implementation of the marketing plan for the assigned countries/region ensuring alignment with business and sales goals.
Responsible for agreed campaign execution leveraging multiple demand generation channels including: in-bound marketing, direct marketing, telemarketing, event marketing, etc.
Coordination with Regional Campaign marketing manager to measure the effectiveness & results of global and regional campaigns.
Work closely with Regional Channel Marketing Specialist to drive channel marketing programs through local distribution, partners and key alliances, complementing the global/regional programs already in place
Development and localization of sales enablement tools including presentations, collateral, success stories etc.
Manage usage of budgets
Manage campaign reporting to understand the ROI of these programs and campaigns against targets and goals for optimization and continuous improvement in all marketing efforts
Responsible for coordination of agreed Corporate Communications and PR initiatives: customer testimonials, blogs, press release distribution, etc.
Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines
Responsible for advancing best practices with the sales team: including lead dispositioning, lead tracking, contact management, sales insights, social marketing and selling etc.
Responsible for lead and database management – in-line with the specified best practices and processes
Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the Sales team
Orchestrates internal and external resources necessary to launch marketing programs
Participate in regional marketing planning and review calls and meetings
Adhere to consistent marketing processes and tool adoption
Occasional traveling is required
Bachelor degree in Business or Marketing
Five or more years marketing experience
Experience with project management, negotiation and strong decision-making skills
Excellent skills in MS Windows applications
Excellent presentation and communication skills
Demonstrate multi-tasking skills, creativity, and initiative
Corporate environment preferred
Business-to-business (B2B) marketing experience
Experience with some marketing automation platforms such as CRM tools Salesforce.com
Experience operate in a regional, and globally matrixed environment
Experience with in-bound marketing, direct marketing, telemarketing, event marketing, collateral development, etc.
It is the policy of CommScope to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities. CommScope does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender (including pregnancy), national origin, age or any other characteristics as protected by law. Furthermore, this contractor and subcontractor shall abide by the requirements of 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified protected veterans and qualified individuals on the basis of disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and qualified individuals with disabilities.